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Case Study 3



Freight Facts brochure

Client brief

The Stena Line Freight route network is one of Europe’s largest, linking key ports, road and rail connections across northern Europe.

With this in mind, FbyD were asked to combine detailed information from multiple channels such as routes, fleet, logistic and regional contacts into a single concise guide to be made available to customers in printed and electronic form.

Our solution

Logical page layouts using simple graphic icons helps assist the reader to navigate from one section to the next. A central foldout gave us the opportunity showcase the comprehensive route network we know Stena Line are proud of. Crossing times and fleet information were treated to ‘minimal fuss’ layouts giving the challenge of supplied detail.

The 34 page brochure including fold out was printed in the UK and distributed to Stena Line Freight customers across Europe.

Printed on sustainable uncoated stock in line with Stena Lines ‘Green Policy’ and online at ready to download to start the Stena Line journey.

This annual publication has been produced by FbyD since 2015 and is produced in English, Turkish and Russian versions.


October 2020 (last published)

FbyD requirements

Design for print, print management and distribution