Retail Activation – marketing materials
RTC Europe are leading producers of store ready and custom merchandising equipment. FbyD were invited to create a series of product specific brochures to help present each solution with clarity and context and form part of a unified product range.
Four brochures were developed; each was presented using new photography produced in our studio. A large isolated component photo on a clean white background was used to introduce each product group. Logical layout of information supported by simple diagrams and graphics ensures each product can be easily and properly understood.
A folder to contain and help to distribute the material was also produced which offered an opportunity to present an overview of the company and map of global locations.
Other promotional components were later added to the marketing collateral, such as a new year ‘Graze’ health food gift box.
Design for print, photography, technical illustration.