Photography of merchandising equipment
RTC Europe are leading producer of store ready and custom merchandising equipment. The requirement was for FbyD to photograph merchandising products for use in ‘Retail activation’ a series of brochures to support the marketing department of RTC.
We produced a series of ‘hero’ shots where the equipment would be shown in isolation using a large amount of perspective and shallow depth of field. To support these images, we produced a series of shots which could be used to illustrate the workings and characteristics of the equipment. Finally, emphasis was given over to show the merchandise loaded into the equipment displaying a full and organised shelf space, this of course being the key benefit of the merchandising system.
Studio based photography