Case Study 2
RTC EUROPE
Project
Photography of merchandising equipment
Client brief
RTC Europe are leading producer of store ready and custom merchandising equipment. The requirement was for FbyD to photograph merchandising products for use in ‘Retail activation’ a series of brochures to support the marketing department of RTC.
Our solution
We produced a series of ‘hero’ shots where the equipment would be shown in isolation using a large amount of perspective and shallow depth of field. To support these images, we produced a series of shots which could be used to illustrate the workings and characteristics of the equipment. Finally, emphasis was given over to show the merchandise loaded into the equipment displaying a full and organised shelf space, this of course being the key benefit of the merchandising system.
Date
2017
FbyD requirements
Studio based photography